Our BRAG book Story
Learn how BRAG book began and why Candace Crowe Design has led innovation in aesthetic marketing for over two decades.
Hello there! For any of you fabulous readers who are unfamiliar with our work, we are Candace Crowe Design: A family-owned marketing and Saas company located in Orlando, FL, and we’re proud to be celebrating 11 years of working on BRAG book – an aesthetic industry software service that has been changing the game for plastic surgeons everywhere.
Candace Crowe Design, or as we like to say “CCD”, has had the pleasure of working with over 500 clients across the U.S. and Canada. We began working with plastic surgery practices in 1999 (25 years ago – yowza!)
It all started with a mouse – a computer mouse that is. (We know, we know, that’s Disney but it’s fitting!) Back in 2002, CCD released Revenez®, the first touch screen consultation aid in the aesthetic industry. Since then, we have grown an international reputation for our deep knowledge of the aesthetic industry, innovation, and service!
Now that you know a bit more about us and how we got started, here’s how BRAG book came to be and why CCD is so proud.
In 2013, we saw that plastic surgeons needed a better way to share their before and after photos with patients. At the time, doctors and patient coordinators were thumbing through 3-ring binders filled with printed pictures, and dog-eared pages looking for the right result to show their consults. This was both inefficient, and antiquated.
And voila! The idea for the BRAG book before and after gallery was born. A software dedicated to giving customers the simplest and highest quality web and tablet based before and after gallery. And in addition it’s built to provide automatic SEO and engagement and leads with MyFavorites to boot!
CCD was the first in the aesthetic industry to develop this type of plug-in for WordPress websites. Because we believe that one of the most valuable assets a plastic surgeon can have is their before and after gallery!
BRAG book is time-tested and continually upgraded with new functionality each and every year. Many of its features are a result of requests from our users! The guidelines that govern our development include:
- Present photos in the best light possible
- Make uploads fast and easy
- Auto SEO
- Integrating with EMR systems
- Modest pricing
Candace Crowe Design is committed to making it easy for plastic surgeons to upload their own before and after photos to their website. This is why BRAG book has been and will continue to be refined and enhanced as time goes on, respected and appreciated by physicians and patients alike.
Read the Candace Crowe Design story
Why choose BRAG book? Because you deserve to have your work displayed with the same level of expertise and care it took to make them.
Meet:
Candace Crowe
President
Candace Crowe has worked with aesthetic practices throughout the U.S. and Canada since 1999, helping to pioneer marketing in a manner women want to be communicated with.
She is dedicated to continuously improving BRAG book, lowering patient acquisition costs, and increasing the lifetime value of a patient. Our mission is to empower the practice staff, provide the highest quality lead and reduce redundant work.
A graduate of Florida State University, she built her firm based on a passion for art, beautiful design, and love for the aesthetic patient. She is a regularly invited to speak at major national and international aesthetic industry meetings and has also written and contributed to articles for both print and online publications.
The key to continued success is to help people achieve their goals. We’ve been family-owned and operated since 1994.
Meet:
TK Crowe
Vice President
TK can safely say that he has spent more than ⅔rds of his life working in the advertising and marketing industry. As a child he helped with print and direct mail campaigns, turning digital teens. Having grown up with the company, he takes pride in delivering the work that represents the years of dedication his family has put into helping aesthetic practices.
TK enjoys talking to doctors and their staff at conferences as well as speaking. Some of his favorite courses are: Maximizing the Value of your Before and After Photos, Junk VS Jewel: Email Marketing Best Practices, and Wait Time: Opportunity Lost or Gained?
A graduate of the University of Central Florida with a degree in economics, TK has a natural talent for finance, cash flow and projections. He is truly the grease that keeps our financial engine running.
TK has been a Toastmaster since 2016 serving in various leadership roles, earning awards for speaking, and making it to the District Level of the World Championship of Public Speaking in 2018. The table topics game we play at conferences is directly from his Toastmasters experience.