The halo effect bias and before and after photos

BRAG book™ is one of the most powerful and effective tools available to reveal your skill, experience and artistry.

Bb clients know the importance of presenting their before and after photos so that viewers can relate in a positive way. This means lots of large photos, evenly cropped and professionally presented.

Check out how some of our client’s galleries look on their websites:

“With BRAG book, I don’t have to brag, my patients do it for me.” ~ Peter D. Geldner, MD

Procedure page carousel:

BOTOX® Cosmetic: Patient 1 - Before and After
BOTOX® Cosmetic: Patient 2 - Before and After
BOTOX® Cosmetic: Patient 3 - Before and After
BOTOX® Cosmetic: Patient 4 - Before and After
The BRAG book carousel provides a better user experience because visitors to my website can see my results while reading about my technique, together on the same page.

iPad consultation app:

I can hone in on exactly where the incision would be so the patient can really get a taste for what I can do in great detail.

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We have individual galleries for all 8 of our providers to show their own work to consults. On the website, they each feed into one for the most robust before and after gallery in our market.
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